Digital Marketing

Digital marketing is a broad term that encompasses all marketing efforts that use digital channels to connect with current and potential customers. It includes a variety of strategies and techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and more. The goal of digital marketing is to leverage online platforms and technologies to promote products or services, build brand awareness, and engage with audiences in a measurable and cost-effective way.